Combining Radio and Website
Radio and the Internet make perfect marketing partners. Radio has proven its ability to drive consumers to advertised Websites. With radio, you can target customers by demographic group, lifestyle trends, and specific group affinity. Since the average radio listener spends more than 3 hours each day weekdays and more than five hours per weekend with their favorite stations, it's easy to generate enough message frequency to get them to check out your online advertisement. Web advertising gives you the perfect opportunity to run online specials and to show previews of your product to buyers before they make their purchase.
Radio is virtually the only medium a computer user can enjoy while browsing the web. Your Radio message can draw the attention of potential online customers before, during, and after their Internet use. Fifty-seven million Americans are listening to radio over the Internet every day.
"The growing strength of Radio websites complements Radio as a medium," said Bob Jordan. "Radio websites put Radio on a par with other media in adding visual component and the ability to add features such as coupons for an advertiser. Radio stations have much to gain by including the websites with the traditional Radio campaign."
(Source: The Media Audit, 9/12/07)