Edge Media Group Celebrates 12th Annual Pink Out

During Friday’s 12th Annual “Pink Out!” celebration at the WKDZ/WHVO studios on DJ Everett Drive, a pink ribbon flag whipped and waved in the wind atop a 50-foot ladder truck from the Cadiz Fire Department.

In a lot of ways, that small piece of clean cloth represented the very breast cancer patients that “Breast Cancer Awareness” Month tries to illuminate and help.

And it’s the very reason “Pink Out!” event exists.

Eleven years ago, Edge Media Group Owner & President Beth Mann herself battled breast cancer — one the many millions of women and men who have grappled with the gut-wrenching news.

Now, she’s a breast cancer survivor following considerable and effective treatment, and during her time under duress, several co-workers and associates decided it was time to publicly rally.

Following 12 years of the battle, Mann said she’s discovered a network that’s changed her life and aspect, and she hopes “Pink Out!” can do the same for others.

“Pink Out!” was extremely limited in 2020 due to COVID-19 concerns, and those concerns remained this year. It mean shifting plans to a drive-thru, offering COVID-19 vaccinations through the Trigg County Hospital, and spending most of the event out-of-doors to mingle safely.

Cadiz Mayor Todd King and Trigg County Judge-Executive Hollis Alexander each made their regular visit to the annual event, and for their own personal reasons.

King was among the many who donated to the cause, as all proceeds have been going to the Pink Ribbon Network.

Alexander, meanwhile, read a proclamation greatly detailing the world’s battle with breast cancer and its continued need for medical advancement and treatment, and noted how the sometimes-difficult-to-treat disease can affect family members, caregivers, friends and everyone in between.

Ann Isom, who’s been with the locally-organized non-profit Pink Ribbon Network for more than a decade, added that the support for the group through this event means more than just dollars and cents.

Full Proclamation from Alexander:


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